• Our client is one of the leading pharmacy chains.It stocks and sells wide range of Pharmaceutical and Lifestyle products across 118 stores with an employee strength of 2000.


  • Implement marketing strategy as set up the firm.
  • Develop and implement plans for ATL & BTL activities including print, radio, mobile, web, social media based marketing campaigns to strengthen consumer visibility.
  • Managing marketing budget and allocation of marketing spends.
  • Conducting marketing campaigns/initiatives to drive company sales.
  • Design strategies for increasing the brand salience in the most efficient and effective manner.
  • Work closely with external agencies for developing and executing all forms of brand communication.
  • Spearhead 360 degree offline & online campaigns for brand building through an optimal mix of ATL, BTL & Digital tactics of paid, owned and earned media.
  • Conceptualize and deploy impactful consumer activation campaigns using offline and digital medium.
  • Responsible for delivering target ROI of all offline brand-building campaigns.
  • Work closely with PR agencies to maximize visibility and generate “Buzz”.
  • Manage internal & external stakeholders.


  • Qualification: MBA (Marketing).
  • Years of experience: 10+ years
  • Prior experience in handling ATL marketing / Innovation for a marquee brand.
  • Hands on experience in overseeing large scale BTL programs would be an added advantage.
  • Should have worked with major advertising and activation agencies in creating differentiated, noticeable, and impactful advertising for a brand.
  • Candidate must have a strong retail background.
  • Team management skills.
  • Strong stakeholder management skills.
  • Should have good business acumen and leadership skills.



Vito India Advisors Pvt. Ltd. 901, 9th Floor, Harbhaajan, CST Road, Santacruz (East),
Mumbai - 400 098 BOARD : +91 022 66112727 EMAIL :

© Copyright 2016 VITO INDIA
Designed & Developed by The WebDepot

Sign in to your AccountX

Forgot PasswordX

Please provide your Email ID. The password will be sent to your email.